What I'm bout.

Born and raised in Mumbai. Grew up in a Gujarati household where every conversation eventually circles back to food, business, or both. My parents wanted me to be an engineer. I studied IT at Jai Hind College, looked at engineering, and thought — nah. Took a hard left into international business at SDA Bocconi instead. Somewhere between case studies and spreadsheets, I figured out I wanted to build things, not just analyze them.

My career has been shaped by inflection points, not titles.

During my MBA at Bocconi, I chased every live project I could get my hands on. Built my LinkedIn presence from scratch, figured out how to get into rooms I had no business being in, and learned the stuff no syllabus teaches — how to market, how to hold your own when everyone's older than you, and how to make people care about what you're saying.

Then I joined Fynd in 2021 and never left. Started on GoFynd — a B2C fashion marketplace — figuring out how to get Gen Z to care about a new way to shop. Built the growth engine from scratch: social, CRM, paid media. That's where I learned how growth actually works — how budgets behave under pressure, how teams respond when outcomes matter.

The real shift came when I moved closer to product. I took GlamAR — Fynd's AI-powered immersive commerce platform — from an internal ML experiment to a revenue-generating B2B product. Built the pricing from scratch, wrote the GTM playbook, ran the sales motion, and stayed close enough to engineering to solution the product in client conversations.

I sit at an intersection most people don't: technical enough to earn trust in a room full of engineers, commercial enough to close enterprise deals. That's the part I like most.

Director of Growth at Fynd. Most AI products don't fail because the technology is weak — they fail because no one could commercialize them. That's the problem I solve. I build the commercial layer around deep tech: pricing, positioning, GTM, enterprise sales.